The Breakthrough Awards are coming to the International CES in January 2014. The Consumer Electronics Association (CEA) and Penske Media Corporation (PMC) announced a partnership to bring PMC’s Breakthrough Awards to the Las Vegas Hotel Theater as part of the annual showcase of consumer electronics. Slated to be the only red-carpet event during the upcoming CES, the awards show will inevitably be star-studded featuring prominent business leaders, activists, executives and celebrities.
“The International CES is where ‘breakthrough announcements’ happen every year and has become a prime destination for the Hollywood community, attracting more than 30,000 entertainment and content professionals to experience the groundbreaking innovations transforming their industry. We are thrilled to partner with PMC on this awards program and look forward to honoring innovators across a number of fields, including entertainment and technology.”
Karen Chupka, senior vice president, International CES and Corporate Business Strategy
The Breakthrough Awards highlight achievements in categories including the focus of the Architechnologist: architecture and technology. Other categories include media, entertainment, environmental work and athletics.
Emphasizing the synchronicity between Architecture and technology, the 2010 Breakthrough in Technology was awarded to RealD for the significant impact its patented technology has had on our lives by using the characteristics of human perception to create a 3D image. From entertainment to piloting the Mars Rover, heads-up displays for military jets and robotic medical procedures.
More details about the Breakthrough Awards and other 2014 CES awards programs will be available soon at CESweb.org/Awards.